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Started in 2002, GOOBY was created after that the pet industry at the time only focused on basic elements of the harness. We felt that wasn't enough. We wanted to create something that is made with purpose. People wear different apparels depending on their surroundings, why don't dogs. Our goal is to make pet responsibilities effortless. We persist on creating products that are functional and easy-to-use to encourage a better quality of life between our fellow pet owners and their companions.